<aside> <img src="/icons/light-bulb_gray.svg" alt="/icons/light-bulb_gray.svg" width="40px" /> This Notion template facilitates your product strategy development using the North Star Metric, SWOT Analysis, Ansoff Matrix, Blue Ocean Strategy, Value Proposition Canvas, and Jobs-to-be-Done framework. These tools will guide your strategic decision-making, help you identify your product's unique value, understand your market position, and define your overarching goal.

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<aside> <img src="/icons/friends_gray.svg" alt="/icons/friends_gray.svg" width="40px" /> This template is ideal for product managers, entrepreneurs, business strategists, and any individual involved in strategic planning and decision-making for a product.

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What is in this package

  1. North Star Metric: This is a single, crucial metric that best captures the core value that your product delivers to its customers. It acts as a focal point for your product team.
  2. SWOT Analysis: A tool used to identify your product's Strengths, Weaknesses, Opportunities, and Threats, helping you strategically plan for future developments.
  3. Ansoff Matrix: A strategic planning tool that provides a framework to help executives, senior managers, and marketers devise strategies for future growth.
  4. Blue Ocean Strategy: A business strategy that encourages companies to create new demand in an uncontested market space, instead of competing with other companies.
  5. Value Proposition Canvas: This tool helps you understand your customer's needs and design products that deliver value.
  6. Jobs-to-be-Done (JTBD): A theory of consumer action. It describes the mechanisms that cause consumers to adopt an innovation.

How to use

This Notion package includes various templates and guides to aid in your strategic planning. Use these tools as per your needs. For instance:

  1. North Star Metric: Identify and define your product's most important metric.
  2. SWOT Analysis: Analyze your product's internal and external factors.
  3. Ansoff Matrix: Plan for your product's growth strategy.
  4. Blue Ocean Strategy: Identify uncontested market spaces for your product.
  5. Value Proposition Canvas: Understand your customer's needs and how your product can address them.